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JASMINE
RICE:
THE
KING OF RICE ALSO KNOWN AS:
Thai fragrant
rice, Thai scented rice, Khao Hom-Mali
Jasmine
rice, also called fragant rice or "Khao
Hom Mali" rice, is recognized
world wide as Thailand's specialty. In
Thailand, the main growing season for
Jasmine rice is between September and
December. The northeastern region is known
for producing the best-quality Jasmine rice,
and threfore is the best region for its
cultivation.
CHARACTERISTICS:
Thai
Jasmine rice belongs to the Indica
(long-grain) category and could be
divided into 4 sub-categories: Kao Dok
Mali, Go Kho 15, Klongluang,
and Suphan. Regarded
as the highest quality Thai rice, Jasmine
rice is recognized as the favored rice by
gourmets both domestically and
internationally. The grain is long and
slender, translucent yet hard with a low
content of chalky kernel. When cooked
Jasmine rice is shiny, soft and tender with
a natural aromatic flavor, most pronounced
when freshly harvested.
PRODUCTION:
Jasmine
rice has been developed form a local variety
found in Chachoengsao province and, since
1959, has been promoted by Thailand’s
Department of Agriculture. Now grown
nationwide, the largest output currently
comes from the Northeast region where the
soil and environment is conducive to
producing the highest quality grain.
MARKET
FACTS: Due
to its particularly high quality, Jasmine
rice today enjoys huge popularity and a
worldwide reputation, its consumption
increasing with global economic growth and
rising prosperity. Leading buyers of
Jasmine rice currently include China, Hong
Kong, Singapore, Malaysia, EU and the
US,along with many countries in Asia,
Europe and the Middle. East Export markets
have also opened up in Africa.

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